How to future-proof your business with Jazze Jervis

CLARE:

One thing in life is certain. And that is that nothing is certain. In today’s episode of the podcast, I chat to Jazze Jervis about how to create a future proof business so that your business can thrive in even the most challenging times. I loved this chat and I’m sure you will too.

CLARE:

Hello and welcome to the Clare Wood Podcast where myself and incredible guests share about money mindset, financial successes, and how to manage your money in a fun and practical way to create wealth and abundance in both your business and your life. I’m your host, Clare Wood. I’m a business coach and a money mentor. I strongly believe that money has the power to positively change the world. I can’t wait to help you transform your mindset around money, create a love of numbers and build the business of your dreams so you can live a life of financial freedom, giving and global impact. A big warm welcome to the podcast, Jazze. It’s so lovely to have you here. Before we dive into the episode, would you mind introducing yourself to the listeners?

JAZZE:

Yes, I would love to. Thank you for being here. I have followed you for so long and I think that it’s absolutely crazy, I will say first and foremost, before I introduce myself that it’s been this long before we’ve been on each other’s podcasts. Because I feel like it’s been so long, so I’m really excited to be here, but I am a seven figure business coach and host of the podcast, All That Jazze. And I’m really here to be a space holder for women who are really ready to exit the system that has made them feel small, whatever it is to them that feels like they have been dimming their light or however that’s played out in their own lives, and really start to embrace this radical self acceptance and self trust. I feel like everything that I do really comes back to self trust and really start to step boldly into leadership.

I have been a business coach for a number of years now and after scaling from $400k to a million in 12 months, I feel like I’ve been through the fire quite a bit in our business. We’ve changed our business model. We’ve shifted so much and I think that really speaks to what we’re going to be talking about today in terms of future proofing our businesses. Because I feel like we’ve had these periods of massive growth and we’ve also had these periods where my nervous system is just super nourished and we’re cruising through and really cleaning up systems and infrastructure. We’ve really done a lot. We’ve had lots of different periods of different things in our business. I’m really excited to be able to share that with your listeners, because at the end of the day, I think this comes down to self trust and really stepping into the arena of leadership.

CLARE:

Yeah. Beautiful. Let’s talk back a little bit on your journey. You are actually a lawyer by trade, right?

JAZZE:

Yes.

CLARE:

Talk to me a little bit about how you transitioned from law into the space of coaching.

Jazze’s transition from law to business coaching

JAZZE:

Yes. For me, I actually loved being a lawyer. It really lit me up and then I had my daughter and I went back to work and I just realized that while I am very, very dedicated and those that know me know that I am very committed, very dedicated, certainly not afraid of hard work. I think that’s something that I’ve had to really work on unraveling, to be honest and making sure … Not making sure, but just understanding that that has produced some amazing results in my life, but it does not need to be my identity because that is something that really played out in my business is I know how to build a million dollar business with hustle and I didn’t really enjoy it. I much prefer having a million dollar business that’s not in that energy, right?

I was in this fast paced corporate environment. I really enjoyed the work. I was not afraid of hard work. However, I just knew that the sacrifices that you’re expected to make to really get to where you want to go was just something that I wasn’t interested in, which is not … It really caught me by surprise. It was quite unexpected because I really had every intention of making those sacrifices, and then I had my daughter and I just thought, “No, this is just not for me.” I moved to a different role. I changed businesses. I was still working as a lawyer, but I was working in house, which was much more flexible.

I was leaving at 5:00 PM instead of 11:00 PM at night. There was no logging in to work once I got home, it was super flexible. And I was just building my business up on the side until I felt really ready to dive in. That’s really what happened to me. And I think that’s probably a similar story to a lot of women in corporate. They have a baby or have multiple children just think, “Gosh, I don’t know if I want to go through this.”

CLARE:

Oh, isn’t it crazy? That’s exactly what happened to me was that I got made redundant on mat-leave with my first child. And you go, “Do I really want to go back to working those hours and having that pressure?” And everyone did warn us that having children would change us. And I was like, “No, I’m so ambitious. It would ever change me.”

JAZZE:

Exactly. And you think, “I’m going to be the one to change the system.” Then you just think, “Oh wow, what have I got myself into?”

CLARE:

Then this is why I’m seeing so many women starting their own businesses is because we are ambitious. We do want to have an impact and help lots of people, but we want to do it on our terms. I’m really pumped to dive into this with you today.

Today what we’re going to talk about is future proofing your business. Let’s maybe have a chat about the last couple of years. You’ve grown your business through a very challenging time. And I’d be curious to know how your clients all coped through the period of coronavirus, of lockdowns and everything that has been unfolding over the last couple of years.

How Jazze grew her business through tumultuous times

JAZZE:

Yeah, it’s been challenging. And I recorded a podcast actually at the start of the year. And one of the things that I shared was shout out to all of the coaches and the healers and the space holders and therapists and just anyone that has had front row seats to watching women have to just really figure out how to back themselves really. And it’s like, self-trust is needed to start a business. And there’s like self trust during a pandemic, which is an entirely … I feel like that’s just comparing apples and oranges, right? It’s so different. I think for me, and this is I think really tied to this topic of future proofing your business, I think it was an even bigger call for them to start to connect with what they really desired and what that looked like in terms of a business model. Because I really wholeheartedly with every cell of my body believe that the most sustainable businesses, the ones that have the most longevity are the ones that are built upon you being desire led and I think it’s helpful to see what other people are doing. And I think that’s how we try new things, right? We see people online that are launching in a particular way or creating shorter programs or longer programs, or they have one signature product. There’s so many different ways to do things. And I think it’s really great to be able to see that and consume that and try different things in our business, as long as we’re not then really closing off our own intuition and closing off, “Well, what do I actually desire? Did this feel good?” Because the most magnetic businesses, the kinds of entrepreneurs that we follow where we’re like, “I don’t even know what I need from you. I just know that I need you.”

Those businesses are the ones that are desire led and their business model really reflects not just their desires, but also their strengths. One of the things that I think was a big part of my coaching and my mentoring for my clients over the past couple of years, but just even myself in my own business was how can I play to my strengths more? I think there’s a quote. I can’t even remember who said it, might have been Michael Jordan, but it’s a basically around don’t worry so much about things that you’re not good at. And how about you just double down on the things that you are strong at? Which is opposite advice I guess, to what we’re told as children and when we are growing up is the things that we’re not good at, try harder, just try a little bit more. And it’s like, well, actually, no, if I’m the boss, can’t I just focus on the things that I’m good at and the things that I like and enjoy and desire?

The moment that I’ve seen clients make that shift into, “Well, I’m just going to double down on what I’m good at” because usually the things we are good at are the things that we enjoy as well, the whole energy and the whole trajectory of their business changed. And that is what kept them going. When there was this uncertainty and there’s so much going on around them, external variables that we don’t have control over, they had immense control in their own businesses. That has the power to just shift so much, I feel.

CLARE:

So many things you’ve said in there that I want to dive into. It was interesting you talking about the strengths and the areas that we’re not strong at because you see what you’re looking for, right? The more that you focus in on the thing that you are really good at, or the thing that you’re not really good at, then that’s what gets amplified and sorry to go on a bit of a tangent but I remember when I was at school, I was just straight at A student except for art. And I got a C plus in art and I was devastated. I’m in there with my art teacher going, “I need to get an A, what can I do?” And she’s like, “You’re just really not very good at it.” And I was devastated. I was so hung up on art and I’m like practicing things, trying to get good at it. How hilarious that I was getting As in all of the other, maths and English and all the sciences, things like that made sense to me. But I was so focused in on this one thing that I wasn’t good at, rather than putting my energy and attention effort on the things that I was good at.

JAZZE:

I love that.

CLARE:

We see this a lot in business, right? That people pick the thing that they aren’t necessarily … That isn’t their forte. They’re like, “I need to push, push, push.” And that seems almost like the complete opposite of what you are sharing.

Let’s talk a little bit about at the start of the pandemic, as an example of future proofing, as an example of something pretty traumatic that can go on while we’re business owners, what were you hearing from your clients at that time? The early, early days when it just first hit.

JAZZE:

Yeah. I think the biggest thing that I noticed is, and it connects back to what I was just sharing before, I really noticed this internal state of, I wouldn’t say panic, but just more consumption. I felt like there was so much more consumption to validate what we were doing, which I think before everything kicked off, I feel like there was this greater level of self trust. Then I saw this little shift where it was like, “Well, hang on. I feel like I need to actually check that this is going to work.” You and I both know that it’s just not possible. As an entrepreneur, the number one thing that we need to really be good at is trusting ourselves when there isn’t a plan, when there isn’t a guarantee, because there is none, you know?

JAZZE:

I really noticed that what was coming out of my conversations and just what I was observing, not just with my own clients, but in conversations with other entrepreneurs that I know, and just seeing it online was just a lot of sameness. A lot of businesses that all looked the same and had the same branding and business model and style. And I just really, I feel like that became huge. And that’s when I really started to think about this strengths piece and started to not only do that in my own business and make some really big shifts in terms of our business model, massive to the point where we’re bringing in a 12 month full service mastermind kind of vibe, right? Which was like totally different to what I had envisioned for this year, and I was doing the same thing with clients too.

JAZZE:

And some of them had really big shifts in their business models and other times it was more subtle, but it was always coming back to like, “That’s great. We can absolutely use some of those ideas. We’ve got to come back to your desire and we’ve got to come back to what you are good at because you don’t want to be beige.” If that’s the business model that you love, and that feels good. Sure. By all means, let’s do it. But if not, we need to make that shift. And we need to come back to cultivating this self trust and cultivating this sense of creating something that is desire led. And what I noticed is it was harder for my clients to access that during that, when everything was going on is, “I don’t know what I want. I don’t know what I desire.” A lot of the work was coming back to a lot of that energetic and nervous system work too, because everything was just so unknown. And it was really, really playing out in their business and in their mindset.

CLARE:

There’s actual science that shows that when you are in a state of fight or flight, that your brain starts to shut down, right? Parts of your brain starts to shut down.

JAZZE:

Yeah. It shuts down the prefrontal cortex, which means you can’t … Which is the area of the brain where you rationalize things. Think about that. Basically, we just had a whole pile of entrepreneurs who had shut off that part of their brain that allows them to think clearly, basically. We were all just a hot mess. Let’s be honest.

CLARE:

Okay. This was all going on. And it sounds like one of the first things that you were doing with people was saying, “Okay, well, let’s get you out of this state of panic and really do some of the energy work and get you back to knowing who you are at your core.” Do you mind sharing a few of the little tips that you or the strategies that you used with your clients to do that?

Jazze’s tips for getting out of the ‘panic’ state in business

JAZZE:

Yeah, absolutely. I think the biggest thing, and this is something that very much stemmed from personal experience is what I was finding was happening is we would check all of the boxes, right? It’s like, “Oh, we do the meditation. We do the visualization. We have our morning coffee and peace or read a book in the afternoons,” whatever it is. But then the way that we were moving through the world every day was so incongruent to what we were spending that 20 minutes visualizing. And that’s what we really came back to is if it means that you’re not going to do that 20 minute visualization that day, because your energy is actually spent having four or five alarms on your phone as like a check in every day to just see what are your thoughts? What’s coming up? That’s what I had to do because it wasn’t natural for me to actually bring this level of self-awareness to my thoughts and to my actions.

And we had this period and I say we, because it was me too that was going through this alongside and with my clients, holding their hand, holding each other to just be like, “You know what? Let’s just put all of the shoulds in the bin for the moment,” because we all know that anytime we refer to something as being should that it’s our ego talking. And usually everything that comes after should is a lie. Basically we just put all of that to one side. And instead we just got hyper aware, usually just using alarms to actually sit with how we were moving through the day, and what was the caliber of our thoughts and how were we thinking, how were we feeling? What actions were we taking? And a really tangible example that I realized is, so I started training for a half Ironman last year.

And obviously one of the legs of the Ironman race is swimming. And I was swimming at this pool that was quite close to me. It was probably only 10, 15 minutes away, but it was an indoor pool, not a huge vibe, always kids swimming lessons, lots of screaming, chlorine smell, who likes that? I mean, let’s be honest. There’s this other pool that is much further away from me. It’s probably 35, 40 minutes some days, but it’s outdoors. It’s along the beach, stunning in summer, because obviously Perth is really hot, which is where I live. And I realized that I was always going to this close pool because it’s close, right? And that part of our brain that is not living in a state of overflow, right? Overflow of time, overflow of wealth, overflow of joy is obviously going to make that decision.

And I looked at that and I thought, “You know what? If I’m going to make decisions every day that is congruent with these visualization, which is someone who has an overflow in all areas, then I’m going to drive to the pool that I want to swim at because I have an overflow of time. And that’s the experience that I like.” And what’s so interesting is that when I go to this pool, it’s like time stops. Every single time I swim. It’s like time stops. These are the little things that myself and my client started to notice, just bringing this level of like super, super high level awareness to what we were experiencing that we just realized was playing out. 20 minute visualization is great, but if we’re not actually living a life that is congruent to visualization, what’s the point?

CLARE:

You spoke about this. Did you call it performative living?

JAZZE:

Yes.

CLARE:

Can you maybe just elaborate a little bit more on what you meant by performative living?

What is performative living?

JAZZE:

Yeah. For me, the way that it was really playing out was I would book the massage and book the facial because we know that we should do that and I was doing these things like I was reading a book or just slowing down a little bit, not necessarily because it felt like what my body or my nervous system or I wanted, but because, well, I should do that, right? I should do that as a mother, as an entrepreneur, as a woman, these are all the things that I should do. And I realized that it was, for me personally, it was just a way for me to ignore what I really wanted to do, you know? And some of those things I obviously do still do. It’s not that they’re not relevant anymore, but I just realized that I was making these decisions based on what society taught me to do, based on my own self-imposed rules.

And I decided to start just being that rather than just doing it because I had to. And like I said, I still do a lot of those things, but it’s very much a led by this feels something that I need right now. And this is something that I want, and this is something that I desire and therefore I’m doing it, you know? And I just really release the expectations and this performative energy around things. And it really, really shifted my decisions and just shifted I guess just how I feel every day, to be honest.

CLARE:

Yeah. I can totally relate. I was living in Sydney at the time and I signed up for a yoga class because I’m stressed. I’ve got to go to yoga. Because yoga’s what people do when they’re stressed and this particular yoga studio, if you rocked up a little bit late, she would basically lock the door and you’d have to be like, “Oh, can I come in?” And she’d be like, “What are you doing?” And I used to get so stressed going there because I’m like, “What if I’m running late?” And in Sydney, you can’t control the traffic and your post resonated with me so much because I thought it’s like you’re doing the thing because it’s the thing that you’re meant to do.

CLARE:

But I would often end up getting so ironically stressed on the way to yoga that it wasn’t … I didn’t even want to go because I’m like, I know that my nervous system is going to be in overload when I get there because the yoga instructor’s going to be death staring me and it’s going to be so awkward me walking into the class. I love that you’ve given people permission to … And it’s not about not doing the things like you said, it’s just about saying, “Is this actually serving the high good or are you ticking the box for the sake of ticking the box?”

JAZZE:

Exactly. And that is such a perfect example of exactly what was playing out for me and playing out for clients is we go to yoga because we should go to yoga because we’ve got to calm our nervous system and we’ve got to relax and we’ve got to do things for ourselves and blah, blah, blah, blah, blah. But like you said, you end up either more stressed, you end up doing something you don’t like. You spend that time in resentment kind of energy. And at the end of the day, I just always came back to, I want to be a really good example for my daughter of what it looks like to just operate from desire and to do things because you want to do things. And that doesn’t mean we always get to do the things that we want, there’s heaps of stuff in my life that I still have to do that I don’t enjoy.

Like vacuuming the house and all of these things, but how can we bring more pleasure to that? How can we make that something that we enjoy doing? And coming back to the nervous system work, I just really felt like this was so necessary with clients and in my own life too. Our nervous system is so comfortable with busyness. It’s so comfortable with contraction and sometimes pain and just stress, right? The moment we start to slow things down, our nervous system panics because it doesn’t know what that means. I had so many clients that I was working with and this was my own experience back in 2020 as well, that no matter what I did, no matter the launch strategies that I implemented, the amount of clients that I bought in, the programs that I had, I was still capping myself from an income perspective because my nervous system didn’t know how to receive anymore.

We really made the shift in 2021 with myself and clients to really look at ways that we could start to increase our tolerance to pleasure and receiving. We really just made this really conscious effort to not just can this performative living and do things based on desire, but when we were faced with something that we didn’t particularly want to do in life or in business to ask ourselves every single time, “How can I make this more fun? How can I make this more pleasurable?” I had a client call yesterday, this literally only happened yesterday. And she said, “I have got all of these amazing using Bose speakers in my house that I don’t” … So she can connect up Bluetooth and play while she’s cooking and doing chores or whatever.

And she goes, “I don’t reckon I’ve actually connected my phone for the last 12 months.” And I was like, “Right. That is what we’re doing today.” And she’s a massive seven figure business owner and her homework this week was to connect her phone to her Bose speakers and have a dance party while she’s cooking, because that’s the secret, that’s the key to unlocking more wealth, more abundance, more joy is calibrating our nervous system to an entirely different receiving paradigm and a great way to do that is pleasure. And in being rather than performing.

CLARE:

Yeah. I love that. I have to say my husband is so great at this, at just taking little moments and he’ll just put music on I’m like, “Why do I not think to do that?” It’s just finding them play in the everyday little moments, isn’t it? I love that.

JAZZE:

Totally.

CLARE:

Okay. In terms of future proofing the business, the first thing that you’ve identified is that we really need to get super clear about what lights us up. The second thing you’ve said is building your business around those things. And as part of that, creating more pleasure in the everyday moments and things that you do in your business. What are some of the other things, strategies that you recommend if people are wanting to make sure that their business is robust no matter what comes their way?

Strategies you can use to make your business more robust

JAZZE:

Absolutely. Coming back to these strengths conversations, I have a lot of clients that are brilliant verbal communicators. I am someone that likes to verbally communicate. I am the annoying friend that calls you. I will call my friends and they will not answer the phone. Then they’ll send me a text and say, “Is everything okay?” And I’m like, “Just answer the phone,” right? ‘m the annoying one that calls, I love to voice message. I love to be in live coaching. And so much of my strategy in my business is this, is recording podcasts, going live every week on my Instagram page, repurposing that. Any clients that I have that are in a similar energy that love to verbally communicate, that feel like their message is best heard in that way. Don’t worry about doing blogs.

Don’t worry about doing things that are … If you want to expand into that later down the track by all means, but focus on what you’re good at and what you just know has got to be part of your business model. And it’s a really tangible example is if you’re a verbal communicator start to do more that is verbal communication, right? If you love to write, if you could just get lost in your journal, if you could just get lost in writing captions, do you do a weekly newsletter to your email subscribers, do you do a weekly or a monthly blog? What does that look like? To start to bring more captions and words into your business model. Another example, and a shift that I made in my business last year, I worked privately with clients as well as in masterminds and things.

But what I realized is one of the things that I have done as part of my journey as an entrepreneur is I’ve … And I think every entrepreneur has invested and worked with mentors, but I just realized that I had the most epic relationship and group of mentors that I’ve worked with. Nervous system experts, RTT practitioners and hypnosis, just so many different modalities and different experiences. I worked with a hiring and leadership coach for a year. I’ve worked with email marketing experts and I thought none of them are in my business. This is crazy. This is a huge point of difference. This is a huge strength of mine. I love this. I’ve loved building my business in this way. One of the things that I love most about my business is my team that works with me.

I just love being surrounded with people and I need that as I’m a manifesting generator. I’m like all shiny object syndrome, all the things happening around me. I need people to just calm me down a little bit sometimes. But anyway, I just love having people around me. I completely changed my business, my private coaching business model to include obviously calls with me and the strategic and mindset support, but also guest expert calls and calls with my energy coach and which obviously I’m lit up by. I feel so much more excited to sell that container of mine, but also I know that it completely elevates my clients’ experiences. You know? These are just some really tangible examples of how I identified, “Okay, this is what I’m good at.” And I did the same thing with clients.

“What are you good at? How do you like communicating? What is it about what you are doing or why you are doing it, or how you are doing it, that is different to other people in the market?” And doesn’t need to be super new or innovate, right? It doesn’t need to be this amazing, innovative idea that no one’s ever thought of. It’s just, what is your point of difference? Let’s just identify that, it doesn’t need to be a huge part of your marketing necessarily. However, are we doing more of that? And are we prioritizing that in your business? And that’s the biggest shifts that we made in 2021. And I think that it just … I’m so much more lit up by my business and I think that’s what’s sustainable, right? We are, and when we are lit up and we’re excited, I just think that’s the best way to really foster a robust environment.

CLARE:

I love that. Okay. Let’s talk about the elephant in the room. When times get tough, in challenging times, often business owners get hit with cashflow struggles, their clients might be freaking out. They might be walking away, suddenly someone, “I’m doing the work that I love. I’m so lit up. All my clients are going. I have no money. Oh my gosh. Oh my gosh, my gosh, what do I do?” What would be your advice in times like that? When you could have all the best intentions in the world, but the cash just isn’t showing up.

What to do when things are going wrong in business

JAZZE:

Totally. I think I actually did a training on this … The questions that you’re asking are so in my world at the moment, it’s super interesting, but I did a training yesterday for my mastermind and it was literally titled What To Do When Things Are Going Wrong or Shit Is Hitting The Fan. This is a perfect question and something that we spoke about, and this is obviously relevant to cash flow, it’s relevant to everything, is to meet that with curiosity rather than judgment, because what can happen when we mentally check out of things, when we’re in this state of panic is we can miss things, right? And we can miss things that are right there in front of us. And an example, which is a really easy example, connected to launching is you might have a launch that isn’t going to plan.

And perhaps you were relying on that from a cash flow perspective, it was going to be a cash injection, you’d plan for that. Maybe it’s a program you’ve run six times. It always brings in money and it’s just not happening. If you automatically go to this launch is a flop, this sucks, I’m going to pull the launch or whatever it is, rather than meeting it with curiosity, you might miss just really vital information. And an example of how this can play out is a launch cannot have the result that you wanted for so many reasons, right? And having a lot of sales conversations and sales not converting is an entirely different issue to feeling like you’re actually not having those conversations. That’s a lead generation thing which can do with can be connected with the runway, have people been given enough opportunity to purchase?

Did you do some collaborations in the lead up? What has been the lead up to that? Whereas having conversations and those sales actually not converting is, “Okay, well, what are the objections that are coming up? Are you speaking to that in your content? Is the pricing right? Is it not right? Is the program right? What is coming up as part of these conversations?” Both of those are producing the same result, which is we are not getting the cash injection and we’re not having the impact that we wanted to have with this launch and with this program, but the next step is entirely different based on that conversation.

If we don’t meet that with curiosity and think, “Okay, what are the variables that have changed since the last launch?” Or both those outer reflections in terms of strategy and launch processes and infrastructure, but also this inner reflection too, around what has my energy been like? What are my thoughts every day? Am I present to that? Or am I just on autopilot? If we don’t do this, we miss important information, which really helps us to get clarity and crystallize what is my next move here?

CLARE:

Yeah. Okay. It’s about being really present with what’s going on. There’s a lot of practical elements that you spoke about there as well, like connected back to your marketing, how you’re showing up, all of those different kinds of things. It’s basically about getting super clear on how you help and then identifying where those gaps are in your marketing, your messaging, and then yeah. Keep showing up, really.

JAZZE:

Yeah, totally. I just think like we don’t want to spend time trying to fix things that actually aren’t the problem. That’s not going to support our cash flow. It’s not going to move us forward in our business. By really admitting this and that doesn’t take away from the fact that there is frustration and there’s always periods in our business that we’re like, “Oh, why is this not working?” And I have those periods too. I’m sure that you go through that also. It’s not ignoring resistance or ignoring or downplaying those feelings of frustration. That’s really healthy too.

As long as we then sit with that and say, “Okay, this is frustrating. My cashflow is not where I want it to be. What is the problem? Is it monthly recurring revenue that I need more of? Do I need to be launching more?” These are all very different conversations and are going to require totally different action. I just think that really getting to the root of what it is and spending some time there, even though sometimes it doesn’t feel like it’s useful time or that it’s income producing time, because you just want to fix it all and do what you need to do. It’s really important to try and make sure that the action that we are taking is actually moving the needle forward.

CLARE:

Yeah. Yeah. I love that. When we’re thinking about the future and we are looking to future proof our business, you’ve shared a bunch of strategies. How do we know what the future holds? Like how do people actually plan for all of these things to go wrong? Is your advice just to keep going back to that methodology? Or is there some real disaster, like what would happen if this happened? Or do you just come back to knowing your energy and knowing your truth?

JAZZE:

Look, I think it’s a bit of both. I think there’s so many unknowns. I mean, we really can’t predict what’s going to happen. And I think that if we spend a heap of time also trying to future proof things that we also take ourselves out of the presence and the present moment. And I think that’s all that we can do. We can only plan for the future, dream our future now. We can only start to think of that now, right? I think that while it’s useful to think about ways that we can future proof, and I think the biggest way we can do that is to really start to practice leading ourselves with desire. Because look, if that easy to do, we would all be doing it.

And we would all be living the exact life that we want to be living. We all have work to do in this space. And I think it’s so much easier said than done. I think focus focusing on that is really important because the only way to get better at that is to practice it. But I think as well having a think about what does your monthly recurring revenue look like? Ideally, I mean, for me, everyone’s level of safety and security is obviously very different as well. For me personally, I want to make sure that my monthly recurring revenue is at a point where we can pay ourselves. We can live, we can pay my team. We have more than enough if I don’t feel like I want to launch or if that … I want the launch money and the impact that we have there from a financial perspective to be bonus, you know?

We’ve really structured our business model to support that because that’s my version of safety and security. Then look, we could talk all day long about all the other things that we do from a financial perspective, too, in terms of investing company money as well, and allowing that to grow. Because I mean, it’s just going to sit there, right? Being able to invest that, or self managing your superannuation and making those moves, and I think there’s so much that we could talk about in that space, but I think it really starts with what does a desire led business model look like for you? What does the business model that plays to your strengths look like? And what is your version of safety and security and how can you start to make moves now in pursuit of that?

CLARE:

I love that. Yes, it’s really saying, what does it look like? It ties perfectly back to what you’re talking at the start. Rather than trying to go, “This is the thing that I want in the future,” it’s like start creating that now, start creating the additional income streams or the savings or whatever it looks like for you. Start taking those steps in the here and now. I love that.

JAZZE:

Totally. If we’re always waiting, right? If we’re always waiting for something to happen until we take action, we’re going to be waiting a long time, right?

CLARE:

I love that. What a beautiful round circle way to finish off our chat today. I have really loved chatting to you about future proofing business. If anyone is listening and they would like to connect with you, how is the best way to do so?

JAZZE:

Yes, absolutely. I spend most of my time on Instagram. Come over and say hi. I am @jazzejervis, underscore at the end I’m pretty sure. Then you can find me on my website, which is jazzejervis.com.au. I also have a podcast, All That Jazze, but I spend most of my time on Instagram. Come and have a chat. I am always the one that’s in my DMs, so I would love to hear from you and I’d love to connect.

CLARE:

I love that. If you’ve enjoyed this episode, make sure you share it to your audience and tag both myself and Jazze. And of course, I’ll be putting all of her links in the show notes for today’s episode. Please make sure you do reach out if you want to pop on over and say hello. Thank you so much for joining me today. I’ve loved our chat and I’m sure the listeners have too.

JAZZE:

Thanks for having me.

CLARE:

Thanks so much for listening. If you love this episode, please share it with your audience. And don’t forget to tag me on Instagram at clare_wood_coach, and also make sure you hit subscribe so you never miss an episode. Have an abundant week and I look forward to talking to you again next week.